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House votes to regulate 'loud' TV commercials

by Associated Press

wfaa.com

Posted on December 15, 2009 at 1:52 PM

WASHINGTON (AP) — The House has voted to level off the abrupt spikes in volume felt by television viewers during commercial breaks.

The bill — approved by a voice vote — is aimed at stopping TV ads from playing noticeably louder than programs. Supporters say the measure would alleviate a common irritation that leads consumers to scramble for the mute button as they watch their favorite shows.

The legislation requires the Federal Communications Commission to adopt guidelines developed by the TV industry.

Right now, the government doesn't have much say in the volume of TV ads.

An identical measure has been introduced in the Senate.

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