DALLAS -- He's a young Hispanic with growing popularity, and considered a rising star in the Republican Party in Texas.
No, not Ted Cruz, who was just elected to the U.S. Senate. But George P. Bush.
The day after the election, the 36-year-old Bush took the first step in running for office in Texas and the questions now are when and for what.
Bush perhaps dropped a strong hint of the future in this June interview with CNN when he said, "I was born in Texas and there's a common saying -- you get back as soon as you can, and that's what I did. And going to college at Rice and eventually meeting my beautiful wife in law school, if I were to do this, I would do it in the great state."
Bush, the son of former Florida Governor Jeb Bush, and nephew of ex-President George W. Bush, now lives in Fort Worth and works for a real estate investment company.
Wednesday he filed with the Texas Ethics Commission to name a campaign treasurer for an as yet unnamed office. Bush isn't commenting, and a spokesperson said he's traveling.
But there's speculation he might run for Land Commissioner or Comptroller as early as 2014.
And on a taping Friday of Inside Texas Politics, Chair of the Republican Party of Texas Steve Munisteri said Bush would attract lots of Hispanic voters, like his elders.
"I think the Bush name in Texas among the Hispanic community is received favorably, and I think George P. is of Hispanic descent," Munisteri said.
But Democrats say George P. Bush's first challenge would be in his own party, since he appears to take a more moderate approach to immigration, saying the country should find a way to take illegal immigrants "out of the shadows," as he told the Texas Tribune in March.
Chairman of the Texas Democratic Party Gilberto Hinojosa, who also appeared on ITP, said, "I think there'll be serious questions with the extreme right wing of the Republican Party today in the State of Texas whether he could even win a primary."
The next generation of the Bush family political legacy could be stepping forward soon.
Inside Texas Politics airs during the 9:00 a.m. half hour of News 8 Daybreak Sunday.