First lady to lead new campaign mobilizing effort

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Associated Press

Posted on July 19, 2012 at 7:05 AM

Updated Thursday, Jul 19 at 9:04 AM

WASHINGTON (AP) — First lady Michelle Obama is taking on a more prominent political role, launching a nationwide effort to get every supporter of President Barack Obama to get more involved in his re-election campaign — and to get somebody else more engaged, too.

The "It Takes One" program urges supporters to start by taking one action that will help expand the campaign.

In a video message to supporters being released Thursday, Mrs. Obama suggests such actions as helping one new voter get registered, recruiting one more volunteer, or bringing a friend to the next phone bank.

The Obama campaign says Mrs. Obama will lead the "It Takes One" program. That represents a significant increase in her role in her husband's re-election effort.

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