SAN FRANCISCO — Welcome to the iUniverse.
Apple is ramping up competition for the hearts and wallets of consumers with slick new software and services including a new mobile operating system that will be available this fall.
The announcements were made at Apple's developer conference in San Francisco, an annual event that is playing an increasingly important role in the company's bid to stanch global market share losses to Google's Android operating system.
Apple CEO Tim Cook said 130 million customers bought an iOS device for the first time in the past 12 months, many of them switching from Android.
In a jab at Android, he said they were seeking a better experience and a better life and had bought Android "by mistake."
Longtime Apple analyst Tim Bajarin predicted new features such as family sharing will not only appeal to Apple diehards but could persuade some consumers to ditch their Android and Windows phones and make Apple the digital hub of their lives.
Research firm Canalys says of the 279.4 million smartphones shipped worldwide in the first quarter of 2014, Android accounted for 81% and Apple for 16%.
"Apple delivered a lot of new features for consumers that they will embrace," said Bajarin, president of Creative Strategies. "These will be a big hit with those who are iOS and Mac users and will also entice more people who have not been in the Apple camp to come over."
The new features include mobile health tracking software which lets people monitor their vital signs and fitness, and easier ways to store and exchange files.
Apple also introduced an updated version of its Mac operating system called Yosemite, after the national park.
Many changes that Apple introduced Monday were designed to help Mac computers work more seamlessly with iPhones and iPads.
A new system called Continuity makes it easier to jump from device to device. For example, you can start an email on an iPad and then finish it on a Mac.
Apple also introduced iCloud Drive, which will let users store files online and access them from different devices, a service that is very similar to Dropbox.
Some Apple fans held out hope for a major announcement, a smart watch, new iPhone with a bigger screen, an iPad refresh or even a newfangled Apple TV. But Apple typically introduces new hardware in the fall and winter to take advantage of back to school and holiday shopping seasons.
Eddy Cue, the company's senior vice president of Internet software and services, built anticipation for new gadget releases last week at the Code Conference when he said Apple had "the best product pipeline" he had ever seen in his 25 years at Apple.
Apple stock closed at $628.65 in regular trading Monday, down just under one percent.
A lot was riding on the splashy event attended by about 5,000 Apple developers. The annual conference helps build excitement for Apple's future products. Apple mobile software launches — maps, photos and text messaging — have had a mixed track record.
The event came on the heels of last week's announcement that Apple is buying music streaming and headphones company Beats Electronics for $3 billion, bringing aboard music industry veteran Jimmy Iovine and music artist Dr. Dre.
Iovine attended Monday's event, and Apple exec Craig Federighi used new software that lets you make a phone call from a Mac to call Dr. Dre. "What time should I get in to work?" Dr. Dre asked during the call.
Here's a look at what's new in both iOS 8 and OS X Mavericks:
• Health. Building on the popularity of standalone health and fitness products such as the Fitbit and Jawbone Up, Apple unveiled a new app, HealthKit, to bring all the various health activities into one place. Apple is working with hospitals and doctors to sync health information directly to health providers.
• Family Sharing: A new tool to share privately among family members — photos, calendars and other information — will be a key feature in iOS 8. Additionally, parents will get notifications when their kids want to buy new apps, and will need their approval before the sale can go through.
• Messages: When creating text messages, users can also create audio messages on the fly.
• Keyboard: In a move to catch up to Google, Apple is adding predictive text to suggest words you might want to use as you're typing.
• Siri: The digital personal assistant gets upgraded — it can now be used to access songs with the Shazam song search and to purchase songs on iTunes.
Apple also announced HomeKit, a hub for controlling various apps for automating lights, garage doors, thermostats and the like.
OS X Yosemite
Apple is looking to one of the world's premiere national parks for its latest operating system upgrade, Yosemite.
The OS, which will be available for free in the fall, will see several key improvements.
• Spotlight search. The internal search now expands beyond what's on your computer to also include the Web, with tabs for Wikipedia, Yelp and Microsoft's Bing search.
• Phone calls. Folks who own iPhones will see caller ID show up on Mac computers when the phone rings. You can now answer iPhone calls on the Mac, or place calls on the computer by clicking the phone number on the Safari browser.
• Bigger attachments for mail. The new attachment limit is 5 GB.
• iCloud drive. A new folder on Apple computers will include iCloud drive, for saving files into the cloud, accessible via multiple computers and Apple mobile devices.