How the AP-NORC poll was conducted

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Associated Press

Posted on January 2, 2014 at 4:35 AM

Updated Thursday, Jan 2 at 4:35 AM

The Associated Press-NORC Center for Public Affairs Research poll on the public's priorities and outlook for 2014 was conducted by GfK Public Affairs and Corporate Communications Dec. 12-16. It is based on online interviews of 1,141 adults who are members of GfK's nationally representative KnowledgePanel.

The original sample was drawn from a panel of respondents recruited via phone or mail survey methods. GfK provides Internet access to panel recruits who don't already have it. With a probability basis and coverage of people who otherwise couldn't access the Internet, online surveys using KnowledgePanel are nationally representative.

Interviews were conducted in both English and Spanish.

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population's makeup by factors such as age, sex, race, education and metropolitan status.

No more than 1 time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.7 percentage points from the answers that would be obtained if all adults in the U.S. were polled.

There are other sources of potential error in polls, including the wording and order of questions.

The questions and results are available at http://www.apnorc.org .

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