ADS BONANZA

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Associated Press

Posted on February 3, 2013 at 3:05 PM

Updated Sunday, Feb 3 at 3:07 PM

With 30-second spots going for as much as $4 million this year, the Super Bowl is advertising's biggest stage. Companies that shell out that cash want the more than 111 million viewers expected to tune in to remember their spot come Monday.

Most advertisers have released their ads already, trying to get a head start on capturing the buzz on social networks.

But some companies are still planning big reveals, including M&Ms, Chrysler, Oreo and BlackBerry.

"What we see on the night of the game is really important," said Kelly O'Keefe, professor at a professor, creative brand management, at the Virginia Commonwealth University Brandcenter.

— Mae Anderson — http://twitter.com/maetron

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EDITOR'S NOTE — "Super Bowl Watch" shows you the Super Bowl and the events surrounding the game through the eyes of Associated Press journalists across New Orleans and around the world. Follow them on Twitter where available with the handles listed after each item.

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