Dallas hospital adds perks to encourage breast exams




Posted on October 2, 2012 at 1:57 AM

Updated Tuesday, Oct 2 at 11:21 AM

DALLAS — When women think of getting a mammogram, many think of compression, discomfort... even pain.

But at Methodist Dallas Medical Center, there's also music, munchies, mocktails... and massage.

"Anything we can do to encourage women to get that done is a good thing," said breast surgeon Dr. Marty Koonsman.

Every Monday during October, the hospital is hosting Monday Night Mammos; it's a sort of "happy hour" designed to get busy (or reluctant) women in for that all-important breast exam.

Stacy Cianciulli brought her mother. "It'll make it a lot more enjoyable experience if we can go through it together," she said.

"Healthy food... massage... what's not to like?" added Stacy's mom, Sandra Todd.

Only half of eligible women in the United States get their recommended mammogram, even if they have insurance, according to a recent study.

"I hadn't had a mammogram in a while," admitted Marchella Bell West. "I wasn't really looking forward to it, but this will make me look forward to the next one."

Methodist Dallas officials hope that's the case with many women, and that by offering a little spa treatment, a lot of lives can be saved.

E-mail jstjames@wfaa.com