Toyota steps up to save Dallas Holiday Parade

Toyota stepping up to save the holiday parade

DALLAS -- Toyota is stepping up to save the Dallas Holiday Parade.

In an announcement Friday, Toyota said it wanted to help out because it has received such a warm welcome at its new facility in Plano. Organizers won't say how much Toyota donated, but the parade needed $350,000 just a few days ago.

Many feared the parade wouldn't go on after Children's Health announced this spring that it would no longer be part of the event. Several other businesses and organizations also made donations to help the parade. Giles and HTE Dance stepped in to help save the parade, which is scheduled to happen on Dec. 2. at 10 a.m.

For nearly 30 years, the Dallas Holiday Parade has meant the start of the holiday season for hundreds of thousands of people. 

© 2017 WFAA-TV


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