City drops 'White Rock' from marathon name

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by STEVE STOLER

WFAA

Posted on May 23, 2012 at 11:55 AM

Updated Wednesday, May 23 at 3:55 PM

Poll:
Which marathon name do you prefer?

DALLAS — Every December since 1971, runners have lined up for the Dallas White Rock Marathon.

It's the first leg of the "Marathons of Texas," followed by the Houston Marathon and the Austin Marathon.

Notice in the names of the other two Texas marathons, city names are used only, and that's the way Dallas city leaders want the marathon to be named here as well.

The White Rock Marathon will now be called the Dallas Marathon. The oldest and largest marathon in Dallas will now be more closely associated with the city instead of the lake.

Race officials are calling it a major evolution.

"We've got icons throughout the city that the marathon course will be running by, including the new Margaret Hunt-Hill bridge, Klyde-Warren Park and city hall," said Marcus Grunewald, the marathon's executive director. "So, it's an imagery branding more or less that the runners say, 'I'm going to Dallas to run the Dallas Marathon.'

The official name of the race will include the sponsor, called the MetroPCS Dallas Marathon.

The 2012 event will take place on December 9.

E-mail sstoler@wfaa.com

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