Texas license plates fetch thousands at auction

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by CHRIS HAWES

WFAA

Posted on January 14, 2011 at 10:47 AM

Updated Friday, Jan 14 at 10:31 PM

ARLINGTON — What’s a word worth? That was the question at Thursday night’s Great Plate Auction at Cowboys Stadium.

Bidders competed for 33 specialty license plates, including everything from COOL DAD to GIDDY UP.

Jill Potts saw T BIG TEX and knew her husband had to have it. Then she saw DIAMOND, and knew she had to have it as well.

The total for both plates was $4,500,  but, she said, “It’s for a good cause.”

The cause is the State of Texas. The majority of proceeds from the auction go to the general revenue fund, with the rest going to charities, the Department of Motor Vehicles, and MyPlates, the company that designs and markets the plates.

Sports teams-themed plates brought some of the biggest bids. DRAGONS — as in the Southlake Dragons — went for $7, 750.

RANGERS sold for $10,000; GO HORNS for $10,500, and COWBOYS fetched $11,500.

The biggest bid, however, was not a team. FERRARI went for $15,000.

The biggest winners could be the buyers themselves. They’re allowed to keep the plates for 25 years and sell them for a profit at any time.

Let the bidding begin — again.

E-mail chawes@wfaa.com

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