DALLAS -– “Giving Tuesday” is on track to become a new holiday tradition. Think of it as the counterpart to “Black Friday” and "Cyber Monday."
Those behind it say it is a day to put all of that holiday energy towards those who need it the most -— and like so many things these days, it’s all being driven by social media.
For the second year, a group of non-profits have worked together to make sure the true meaning of the season isn’t lost. The Giving Tuesday campaign was started by New York’s 92nd Street Y, who has since partnered with the UN Foundation.
Josh Lamont with the UN Foundation Communications and Outreach said it continues to grow.
“The internet and social media have been the power and the driving force behind taking this from a simple idea and becoming a real movement around the world,” Lamont said.
Texas Instruments let a handful of its Dallas employees take the day off work to deliver 500 meals for Meals on Wheels.
“Giving Tuesday allows us all to stop and think about what we can do for the community, versus Black Friday and the shopping,” said Terri Grosh, a Texas Instruments employee and a first-time volunteer for Meals on Wheels.