DALLAS - Looks like that institution of suburban, culinary mediocrity — the food court - might have a fight on its hands, as one Dallas shopping area draws new customers with the help of gourmet food trucks.
In fact, it looks like a hipster holiday at the Shops at Park Lane as well-dressed, young professionals crowd in for lunch.
"I think it's personally amazing,” said diner Jeremy Scott.
During the month of December, this retail development, on the east side of US-75, across from North Park, is hosting Food Truck Fridays.
It’s an idea that's now slowly taking hold in Dallas and Fort Worth, as local governments make it easier for the trucks to operate around town.
Right now, 36 food trucks have permission to park and serve in Dallas, most of them in the downtown Arts District. In Fort Worth, a food truck park opened earlier this month, just north of West 7th Street.
"We love the concept,” said diner Joanna Byrne.
The trend gives cooks a chance to start a business with a smaller investment. Like Andy Park, who co-owns Ssahm BBQ, selling Korean tacos.
“Right now, we're in the process of getting our second truck,” Park said.
For Park Lane, it looks like a huge hit. Drawing in holiday shoppers with a distinct alternative to mall food.
“The response has been tremendous," said Michelle Davis, a spokesperson for Park Lane. "The traffic has grown each week.”
The only thing they might need out here next week is more napkins.