Luxury cinema in Fairview charges $17.50 a ticket

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by GARY COGILL

WFAA

Posted on April 30, 2010 at 12:00 AM

Gold Class Cinemas

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FAIRVIEW — With a hefty $17.50 ticket price, upscale moviegoing has arrived in Collin County at Gold Class Cinemas.

Here you can watch first-run movies in an over-sized recliner with a pillow and a blanket — while a chef prepares upscale food and drink.

"At Gold Class, we are not about the masses, we are about your personal experience when you come in here," said theater spokesman Mark Mulcahy.

I'm a film critic, not a food critic, but the menu is impressive, featuring a $12 platter with white bean hummus, an artichoke dip, a sun-dried tomato dip, not to mention cocktails made to order, Best of all, the food and drink arrives at your seat quietly.

Gourmet popcorn is also available for traditionalists.

Only six Gold Class Cinemas currently exist in the U.S. Another is opening next month in Austin. The idea is to take the stress out of going to a crowded theater.

"We could fit probably a hundred seats in this auditorium, but it's not about that, it's about giving you a plush, comfortable chair and some room so you can't kick the person sitting in front of you," Mulcahy said.

And there's no need to worry about patrons snoring in the luxury seats. "We've got great coffee drinks as well," Mulcahy said with a laugh. "It's a fully reclining movie."

There are eight screens at the Village at Fairview location; the largest has just 40 pre-reserved recliners. Even the lobby and bar resemble a fine hotel with reservations lines ringing non-stop.

OK, let's be totally honest: As a film critic, I see at least 400 films a year, and it takes a lot to impress me. Yes, it's more expensive here — but you also get what you pay for.

E-mail gcogill@wfaa.com

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