Producers add Thursday matinees on Broadway

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Associated Press

Posted on April 3, 2014 at 11:04 AM

Updated Thursday, Apr 3 at 11:04 AM

NEW YORK (AP) — Catching a Wednesday matinee on Broadway is so last year. The hot thing now is Thursday afternoon shows.

Three shows making the move are "Rodgers & Hammerstein's Cinderella," ''Mamma Mia!" and "The Phantom of the Opera." ''Matilda the Musical" may experiment with the idea later this summer.

The step is the latest to scramble the traditional eight-show Broadway week that has seen the addition of shows on normally-dark Monday, earlier curtains on Tuesday night, the scrapping of two shows on Sunday and even nine-performance weeks during holidays.

The West End in London has long had Thursday matinees.

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