Your Money Manager: Who is profiting from the Super Bowl?

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by ERIC AMADO

WFAA contributor

Posted on February 5, 2011 at 11:38 AM

Updated Saturday, Feb 5 at 5:01 PM

Reports indicate $10.1 billion will be spent on the Super Bowl. The North Texas area could see about $200 million spent in the area. 

General Motors, Frito Lay and other car commercials are leading the pack, paying $3 million for a 30-second commercial during the big game.

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