LinkedIn tips from transition expert Brad Smith

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by RICHARD KENT

WFAA

Posted on May 13, 2013 at 7:25 AM

Here are a few tips from transition expert Brad Smith that might help you "be found":

Make sure your profile is 100% complete
- Including your profile picture. Take a picture of who you want to be - someone you would want to know. Companies are 10 times more likely to view your profile when a professional picture is displayed. In order to achieve 100% complete status, you need a minimum of 500 connections. I know what you’re thinking, but if this was easy, everybody would be doing it.

Elaborate on your posted resume - You have the opportunity to showcase yourself as a well-rounded individual. You can talk about your charitable activities, internships and your summer jobs. The Slide Share option gives you the ability to showcase your professional story visual content on your profile. This means you can illustrate your achievements in the form of images, compelling and presentations. Don’t go overboard.  Limit your adjectives as if you had a $1 budget and each adjective costs you 50 cents. Simplicity is the key here. Simplify to amplify.

Ask people for recommendations – This provides evidence that you are who you say you are.  Professors and coaches are excellent sources, provided they too are on Linkedin®. You should have 12 to 15 recommendations. Potential employers are looking for common themes of your focus and character. They are looking for a strong sense of ownership, customer obsession, a bias for action and team work, the ability to influence others and the ability to analyze data to help drive decision making. You can talk about this until your face turns blue, but it’s better when someone else does it for you. Recommendations can help you verify your accomplishments; what you’ve actually delivered and thus, highlight the impact. It’s not where you’ve been, it’s what you’ve done that counts.

Keywords - Think of Linkedin as a website. What do you want to do? What kind of problems can you solve? What makes you different? Why should the reader care? It is important to implement practical Search Engine Optimization tools (SEO). Place keywords in the content of your page as many times as acceptable (not as many times as possible). For example, a financial analyst might want to utilize keywords such as cost analysis, budgeting, capital ROI, and forecasting just to name a few.

Edit your Facebook page - It should be PG rated. If you have posted 300 pictures and 299 of them are of you at various parties with a beer in your hand or a lamp shade on your head, you should get rid of them ASAP. Ditto if you are captured on a friend’s page demonstrating similar social interactive activities.

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