VIDEO Travel editor: 'Southwest effect' is dead

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WFAA

Posted on May 19, 2014 at 4:54 PM

They built their brand as “America’s low-fare leader," but is Southwest Airlines still a bargain?

Bill McGee is a USA Today travel contributor. He did an apples-to-apples fare comparison on a variety of domestic routes.

What he found was somewhat surprising. He talked with News 8’s Shelly Slater about what he says may be the death of the so-called "Southwest effect."

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