Protect your profile: Facebook cracking down on ‘fake likes’


by Doug Delony

KHOU 11 News

Posted on September 4, 2012 at 12:18 PM

Updated Tuesday, Sep 4 at 12:18 PM

HOUSTON—Facebook is taking a close look at spam and what it calls “fake likes.”

You’ll want to make sure your profile doesn’t get caught up in the crackdown.

At the very least, Facebook says it will delete any “likes” it thinks are fake. Beyond that, any Facebook account dishing out fake likes could also be deleted.

“Likes” are a Facebook user’s way of giving a “thumbs up” for a post, product, company, fan page, etc. For companies that have a Facebook page, these “likes” can be a valuable way to promote their products. The more you have, the better.

That’s why there are entire companies devoted just to likes. They operate like sweatshops, setting up fake Facebook profiles by the thousands just so they can go around and click “like” for the companies that hire them.

Of course, Facebook doesn’t like this. (i.e. If you’re a small business owner, don’t buy your likes!)

For most people who “play by the rules,” this shouldn’t be an issue, but there are still some things you need to be aware of.

Many fake likes are generated by compromised Facebook accounts. In short, malware and other trickery can take over your profile, just so it can go around and click “like” or spread spam.

Never click these types of links on Facebook:

>> “No name” stores with steep discounts (usually clothing or electronics)
>> “Have you seen yourself in this video/photo?”
>> “See who looked at your profile” (it’s impossible to track this, don’t click!)

These are all tricks scammers use to get access to real Facebook accounts for one reason or another.

On the web:

Questions? Comments? Feel free to reach out to Doug on Facebook ( or Twitter (@DougDelonyKHOU)