DALLAS — They're big and they're bold. More super graphics are popping up all over downtown Dallas.
"It's good advertising," said Linda Wesley, who works in Dallas.
Formerly empty wall spaces are covered with super-size advertising for everything from movies to phone companies.
"Compared to where we were a couple of years ago, there was nothing downtown, so having a few big signs pop just shows that there is some life down here," said Josh Mayfield. His office is near a super graphic next to the Majestic Theatre.
The city expanded its super graphics ordinance nearly a year ago. It approved 12 locations for the wall coverings and set up a fee schedule for its two-year permits.
"Your initial location permit is $5,000," explained David Cossum, Dallas Assistant Director for Sustainable Development and Construction. "Every time you change the face of the sign, it's 10 cents per square foot."
Most super graphics are more than 10,000 square feet; just in permits alone, the city has received at least $60,000.
"It's revenue, but it's revenue designated for inspections and the building permit process," Cossum said.
Under the ordinance, a company must change its ads every four months. If they don't — or if they fail to use the space for more than six months — the city can pull the permit.
The valuable outdoor space is already in high demand. No spots are currently available, and there's no waiting list. The city told News 8 that one company is already waiting for a chance to sell its message.
News 8 spoke to several businesses that would like to see more wall space available, especially before next year's Super Bowl. Any changes to the ordinance must be approved by the City Council.
"If advertisers feel that there isn't anyone to talk, they are not going to put up any signs, said Mayfield. "It just shows there are more people down here, which is what we need here in downtown."
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