Immigration reform supporters call for boycott of Frito Lay




Posted on May 17, 2010 at 9:51 AM

Updated Monday, May 17 at 8:14 PM

DALLAS - A group of local activists who returned to Dallas from Arizona Monday morning said there are more plans of protest coming.

Leaving on a "freedom bus" last week, the group traveled to Arizona to protest the state's new controversial immigration law.

"They are starting to feel it in Arizona," said Domingo Garcia, an activist. "The hotels are empty, casinos are empty and they understand bigotry and racism do not pay. And, if they don't understand it yet, they are getting the message."

The group of immigration reform supporters had no plans to rest when they arrived back home. Instead, they began to regroup for a protest in Plano at the headquarters of Frito Lay North American, Inc.

The protesters consist of  Mega March organizers and LULAC and Accion America members.

Their most recent protest is part of a national boycott against Frito Lay. The group wants Frito Lay to drop its name from the Tostitos Fiesta Bowl, which is one of Arizona's biggest events. After not hearing from the company a week after sending a letter asking the company to withdraw its sponsorship, protesters made plans to gather at the headquarters at 4 p.m.

"We think that getting Frito Lay to withdraw its corporate sponsorship would be sending a very strong message to Arizona that its laws are not going to be tolerated by corporate America," said Carlos Quintanilla, Accion America.

Frito Lay has partnered with the college football bowl game for 14 years.

As of noon Monday, Frito Lay had yet to return WFAA calls.