Hispanic coalition calls for Frito-Lay boycott

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by MONIKA DIAZ

WFAA

Posted on May 16, 2010 at 9:41 PM

Updated Sunday, May 16 at 10:34 PM

DALLAS — North Texas Latino activists are driving back from Arizona, where they protested the state's controversial immigration law this weekend.

They already have big plans for Monday.

Accion America, Mega March organizers and the League of United Latin American Citizens plan to launch a national boycott against Frito-Lay.

The coalition wants the Plano-based company to drop its name from one the biggest sporting events in Arizona: The Tositos Fiesta Bowl.

"We think by Frito-Lay withdrawing its corporate sponsorship that we will be sending a strong message to Arizona, that its laws are not going to be tolerated by corporate America," said Carlos Quintanilla, president of Accion America.

Frito-Lay's partnership with the college football bowl game started 14 years ago. News 8 called the company for comment, but we have not received a response.

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