Alfa Romeo roaring back to Texas

Alfa Romeo

Credit: Eileen Blass, USA TODAY

Product Specialist Chelsea Duda of Rochester Hills, Michigan, stands next to the Alfa Romeo 4C on display during press preview day at New York International Auto Show at the Jacob K. Javits Convention Center in New York. (Photo: Eileen Blass, USA TODAY)

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by CHRIS WOODYARD

USA TODAY

Posted on June 10, 2014 at 4:15 PM

Updated Tuesday, Jun 10 at 4:30 PM

Fiat Chrysler Automobiles took a big step Tuesday in bringing back a famous premium car brand to the U.S. by naming the first 82 dealers that will have Alfa Romeo franchises.

Remember Alfa? It will forever be etched in the American boomer psyche as the car that Dustin Hoffman drove in The Graduate, but the company stopped selling its sports cars in the U.S. almost two decades ago.

Now, with the brand's triumphant return, the Alfa will again be found in 33 states -- to start. They will be selling the sexy and expensive Italian sports car, Alfa Romeo 4C.

Warm and affluent California, Texas and Florida will have the most Alfa dealerships. North Texas will start with Alfa stores in Fort Worth and McKinney.

Hawaii and Alaska are both shut out. The Dakotas may be going through an oil boom, but either state, North or South, will have an Alfa dealership. Officials of Fiat Chrysler, the new company that encompasses Chrysler Group in the U.S., are careful to indicate more dealers could come as the brand matures. In addition to the 82. the company designated four in Canada.

They say the dealer network could blossom to 300.

"This group of dealers represents the first phase in the Alfa Romeo dealer network selection process," said Peter Grady, vice president of network development for Chrysler Group. "Each Alfa Romeo dealer will have a unique staff dedicated to the brand's premium market clientele."

As a condition of becoming an Alfa dealer, the staff selling the car will have to go through a training program.


Alabama

  • FIAT of Huntsville, dba Alfa Romeo of Huntsville, Huntsville, Ala.

Arkansas 

  • Landers FIAT, dba Landers Alfa Romeo, Benton, Ark.
  • FIAT of Fayetteville, dba Alfa Romeo of Fayetteville, Fayetteville, Ark.

Arizona

  • Larry H. Miller FIAT Tucson, dba Larry H. Miller Alfa Romeo Tucson, Tucson, Ariz.
  • FIAT of Scottsdale, dba Alfa Romeo of Scottsdale, Scottsdale, Ariz.

California 

  • FIAT of Burlingame, dba Alfa Romeo of Burlingame, Burlingame, Calif.
  • FIAT of Bakersfield, dba Alfa Romeo of Bakersfield, Bakersfield, Calif.
  • McKevitt FIAT, dba McKevitt Alfa Romeo, Berkeley, Calif.
  • Premier FIAT of Fremont, dba Premier Alfa Romeo of Fremont, Newark, Calif.
  • Orange Coast FIAT, dba Orange Coast Alfa Romeo, Costa Mesa, Calif.
  • Santa Monica FIAT, dba Santa Monica Alfa Romeo, Santa Monica, Calif.
  • FIAT of Los Angeles, dba Alfa Romeo of Los Angeles, Los Angeles, Calif.
  • Kearny Mesa FIAT, dba Kearny Mesa Alfa Romeo, San Diego, Calif.
  • Walter's FIAT, dba Walter's Alfa Romeo, Riverside, Calif.
  • Mossy FIAT, dba Mossy Alfa Romeo, National City, Calif.
  • FIAT of San Francisco (San Francisco Motors), dba Alfa Romeo of San Francisco, San Francisco, Calif.
  • Maserati of Walnut Creek, dba Alfa Romeo of Walnut Creek, Walnut Creek, Calif.

Colorado

  • AutoNation FIAT North Denver, dba AutoNation Alfa Romeo North Denver, Northglenn, Colo.

Connecticut

  • FIAT of Fairfield County, dba Alfa Romeo of Fairfield County, Stamford, Conn.

Florida

  • Rick Case FIAT, dba Rick Case Alfa Romeo, Davie, Fla.
  • FIAT of North Miami, dba Alfa Romeo of North Miami, North Miami, Fla.
  • FIAT of Melbourne, dba Alfa Romeo of Melbourne, Melbourne, Fla.
  • FIAT of Pensacola, dba Alfa Romeo of Pensacola, Pensacola, Fla.
  • Sunset FIAT of Sarasota, dba Sunset Alfa Romeo of Sarasota, Sarasota, Fla.
  • FIAT of Winter Haven, dba Alfa Romeo of Winter Haven, Winter Haven, Fla.
  • FIAT of Orange Park, dba Alfa Romeo of Orange Park, Jacksonville, Fla.
  • Greenway FIAT of East Orlando, dba Greenway Alfa Romeo of East Orlando, East Orlando, Fla.
  • Fields FIAT, dba Fields Alfa Romeo, Orlando, Fla.

Georgia

  • FIAT of Savannah, dba Alfa Romeo of Savannah, Savannah, Ga.

Iowa

  • D&D FIAT, dba D&D Alfa Romeo, Davenport, Iowa
  • Billion FIAT, dba Billion Alfa Romeo, Clive, Iowa

Illinois

  • FIAT of Chicago, dba Alfa Romeo of Chicago, Chicago, Ill.
  • Bettenhausen FIAT of Tinley Park, dba Bettenhausen Alfa Romeo of Tinley Park, Tinley Park, Ill.
  • FIAT of Metro East, dba Alfa Romeo of Metro East, Fairview Heights, Ill.

Indiana

  • FIAT of Glenbrook, dba Alfa Romeo of Glenbrook, Fort Wayne, Ind.
  • Expressway FIAT of Evansville, dba Expressway Alfa Romeo of Evansville, Evansville, Ind.

Kentucky

  • Jake Sweeney FIAT, dba Jake Sweeney Alfa Romeo, Florence, Ky.

Louisiana

  • Landers FIAT, dba Landers Alfa Romeo, Shreveport, La.

Maryland

  • Heritage FIAT, dba Heritage Alfa Romeo, Owings Mills, Md.
  • Criswell Maserati, dba Criswell Alfa Romeo, Germantown, Md.

Michigan

  • Suburban FIAT, dba Suburban Alfa Romeo, Ann Arbor, Mich.
  • Fox FIAT, dba Fox Alfa Romeo, Traverse City, Mich.
  • Golling FIAT, dba Golling Alfa Romeo, Bloomfield Hills, Mich.
  • FIAT of Lakeside, dba Alfa Romeo of Lakeside, Macomb, Mich.
  • Zeigler FIAT of Grandville, dba Zeigler Alfa Romeo of Grandville, Grandville, Mich.

Minnesota

  • FIAT of Bloomington, dba Alfa Romeo of Bloomington, Bloomington, Minn.

Missouri

  • Northtowne FIAT of Kansas City, dba Northtowne Alfa Romeo of Kansas City, Kansas City, Mo.

North Carolina

  • Hendrick FIAT of Cary, dba Hendrick Alfa Romeo of Cary, Cary, N.C.

Nebraska

  • FIAT of Omaha, dba Alfa Romeo of Omaha, Omaha, Neb.

New Jersey

  • FIAT of Maple Shade, dba Alfa Romeo of Maple Shade, Maple Shade, N.J.
  • Fullerton FIAT, dba Fullerton Alfa Romeo, Somerville, N.J.

Nevada 

  • FIAT of Las Vegas, dba Alfa Romeo of Las Vegas, Las Vegas, Nev.
  • Findlay FIAT, dba Findlay Alfa Romeo, Henderson, Nev.

New York

  • FIAT of Larchmont, dba Alfa Romeo of Larchmont, Larchmont, N.Y.

Ohio

  • Bob & Chuck Eddy FIAT, dba Bob & Chuck Eddy Alfa Romeo, Youngstown, Ohio
  • Yark FIAT, dba Yark Alfa Romeo, Toledo, Ohio
  • Bob-Boyd FIAT, dba Bob-Boyd Alfa Romeo, Columbus, Ohio
  • Bob Ross FIAT, dba Bob Ross Alfa Romeo, Centerville, Ohio

Oklahoma

  • FIAT of Edmond, dba Alfa Romeo of Edmond, Edmond, Okla.

Pennsylvania

  • Baierl FIAT, dba Baierl Alfa Romeo, Wexford, Pa.

South Carolina

  • Benson FIAT, dba Benson Alfa Romeo, Greer, S.C.

Tennessee

  • Harper FIAT, dba Harper Alfa Romeo, Knoxville, Tenn.

Texas

  • FIAT of Austin, dba Alfa Romeo of Austin, Austin, Texas
  • Holt FIAT of Fort Worth, dba Holt Alfa Romeo of Fort Worth, Fort Worth, Texas
  • Northside FIAT, dba Northside Alfa Romeo, Spring, Texas
  • Randall Noe FIAT, dba Randall Noe Alfa Romeo, Tyler, Texas
  • Allen Samuels FIAT, dba Allen Samuels Alfa Romeo, Waco, Texas
  • FIAT of Corpus Christi, dba Alfa Romeo of Corpus Christi, Corpus Christi, Texas
  • Helfman FIAT, dba Helfman Alfa Romeo, Houston, Texas
  • Brown FIAT, dba Brown Alfa Romeo, Laredo, Texas
  • FIAT of McKinney, dba Alfa Romeo of McKinney, McKinney, Texas
  • Cavender FIAT, dba Cavender Alfa Romeo, Selma, Texas

Virginia

  • Safford FIAT of Tysons Corner, dba Safford Alfa Romeo of Tysons Corner, Vienna, Va.
  • Safford FIAT of Fredericksburg, dba Safford Alfa Romeo of Fredericksburg, Fredericksburg, Va.
  • FIAT of Alexandria, dba Alfa Romeo of Alexandria, Alexandria, Va.
  • Pomoco FIAT of Newport News, dba Pomoco Alfa Romeo of Newport News, Newport News, Va.

Vermont

  • Berlin City FIAT, dba Berlin City Alfa Romeo, Williston, Vt.

Washington

  • FIAT of Tacoma, dba Alfa Romeo of Tacoma, Tacoma, Wash.
  • Barton FIAT, dba Barton Alfa Romeo, Spokane, Wash.

Wisconsin

  • Bergstrom Maserati, dba Bergstrom Alfa Romeo, Appleton, Wis.

West Virginia

  • Urse FIAT of Morgantown, dba Urse Alfa Romeo of Morgantown, Morgantown, W. Va.
  • Moses FIAT of St. Albans, dba Moses Alfa Romeo of St. Albans, St. Albans, W. Va.

Canada

  • FIAT of Vancouver, dba Alfa Romeo of Vancouver, Vancouver, B.C.
  • Maranello FIAT, dba Maranello Alfa Romeo, Vaughan, Ont.
  • LaSalle FIAT, dba LaSalle Alfa Romeo, LaSalle, Quebec
  • JD FIAT, dba JD Alfa Romeo, Boischatel, Quebec

 

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