Toy maker wins small business Super Bowl contest

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Associated Press

Posted on January 30, 2014 at 5:01 PM

Updated Thursday, Jan 30 at 5:02 PM

A small business that makes toys for girls will have its 30 seconds in the spotlight during the Super Bowl.

GoldieBlox will appear in a commercial in the third quarter of Sunday's game, the grand prize in a small business competition held by software maker Intuit.

The commercial will give Oakland, Calif.-based GoldieBlox exposure usually reserved for big brands like Budweiser. GoldieBlox, whose blocks and other toys aim to teach girls about engineering, won in voting by Intuit employees and the public. Intuit is paying for the commercial that by some estimates would cost $4 million.

Owner Debbie Sterling says she's hired a company to help with shipping and signed up a second factory in China to handle any surge in orders after the commercial airs.

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Follow Joyce Rosenberg at www.twitter.com/JoyceMRosenberg

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