NEW YORK (AP) — J.C. Penney is sorry, and it wants your business back.
That's the gist of its latest ad, a public mea culpa that the midpriced department-store put on its YouTube and Facebook pages.
The ad, titled "It's no secret," shows shots of women working, playing with their children and doing other everyday activities.
"Recently J.C. Penney changed," a voiceover states. "Some changes you liked, and some you didn't. But what matters with mistakes is what we learn. We learned a very simple thing, to listen to you."
The ad comes after the Plano, Texas, company earlier this month fired its CEO, Ron Johnson. Johnson's changes included getting rid of most sales and bringing in new hip brands. The strategy alienated Penney's loyal customers and caused sales to plummet.