Green Mountain Coffee names Coke exec as new CEO

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Associated Press

Posted on November 20, 2012 at 10:02 AM

Updated Tuesday, Nov 20 at 10:02 AM

WATERBURY, Vt. (AP) — Green Mountain Coffee Roasters Inc. names Coca-Cola executive Brian Kelley as its new CEO amid the coffee company's expectation for slowing sales growth.

Kelley, 51, will also become president and join the coffee company's board, effective Dec. 3, the Waterbury, Vt., company said Tuesday.

The stock is up 12 percent in premarket trading.

Its current CEO, Lawrence Blanford, had said in February that he planned to retire.

Green Mountain Coffee pioneered single-serve coffee in the U.S. with its Keurig machines and grew quickly on their popularity. But the company has struggled, with shares down 39 percent this year, as patents on technology for its K-Cups expired and competitors released their own single-serve coffee makers.

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