Survey: Average American will spend $1,175 on holiday gifts this year

Where will you spend your money this holiday season?

According to the Rubicon Project’s second annual Holiday Consumer Pulse Poll, it’ll be primarily on experiential gifts and technology.

Of the $1,175 the average American plans to spend on gifts this holiday season, $440 is expected to go toward experiences -- sporting events, travel and the like -- and $378 is expected to go toward tech gifts, the Rubicon Project forecasts.

The average intended spend marks a 12 percent bump over holiday spending last year. Millennial shoppers are predicted to boost their spending by 33 percent -- to over $1,400 per person.

Generation Y is also expected to embrace online and mobile platforms for their holiday shopping. Twenty-one percent of the tech-savvy youngsters will buy at least half of their gifts using mobile technology, Rubicon says.

Due in large part to the variety of purchasing platforms, it’s never too early to start shopping, Rubicon says. Even though we’re only at the tail end of summer, the survey indicates one-third of consumers have already started their holiday shopping.

For more of the Rubicon’s findings, click here.

Do the findings accurately reflect your holiday spending intentions? Do you even have a shopping plan yet, more than three months out from Christmas? Let us know on our Facebook page!

Copyright 2016 WFAA


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