Arlington pilots new cash-for-bottles recycling center

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by CYNTHIA VEGA

WFAA

Posted on November 30, 2010 at 2:26 PM

ARLINGTON - New technology is promising to make recycling that plastic water bottle or soda can a whole lot easier and rewarding.

Coca Cola Recycling chose Arlington for the first location of its pilot Reimagine Beverage Container Recycling center.

You log on, drop in your used plastic bottles or tin cans, then the Reimagine Beverage Container Recycling center sorts them out, giving you in exchange, credit to your account - one point per bottle, which is the equivalent to about 0.10 cents.

You can bank your points or use them for discounts at a Kroger store next door, located at 2210 South Fielder Road, or you can donate them to your favorite Arlington ISD school to buy supplies.

"People [need to] know that when they recycle it, instead of trashing it, that you get something for it," said Jacob Denbow.

"For us, it's simple. It's not going to landfill, we get the material, we take it back in our system, we'll make new bottles and new cans out of it, and it'll be back on your store shelves in a few months," said John Burgess, Coca-Cola recycling division manager.

Coca-Cola Recycling will spend the next few months monitoring the center in hope that it catches on, so they can put up a few more across North Texas over the next year, as it works towards its own goal of recycling 100 percent of its packaging on its products.

E-mail: cvega@wfaa.com

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