Tech Tuesday: Using social media to help find jobs

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by SHANNON POWELL

WFAA.com

Posted on April 10, 2012 at 9:50 AM

Updated Tuesday, Apr 10 at 12:16 PM

The number of people who applied for unemployment benefits fell to a four-year low last week, as layoffs slow and the job market strengthens.
 
That means more people are getting back into the workforce, but there are many others working to get back in. At some point almost everyone will need a resume and now a days you will need a place to post it online so potential employers can see it.
 
Traditionally we’ve seen the success of sites like Monster.com, UAS jobs, career builders.
These web sites and now apps were specifically designed for job seekers. Employers would search on these sites for those who fit the experience/education levels needed for the job.
 
Well, now you can add social media sites to that list. Facebook, Twitter and LinkedIn are now considered viable ways to find a job.
 
A study found that 95% of recruiters said they have found hirable candidates using what started as a way to connect with friends- it is now a way to connect with new opportunities.

75% of companies check put potential candidates on social networks. Those companies are not digging for dirt, but to scouting the web for the right person for the job.

The reasons why recruiters and employers use social media are: saves money, it’s a good way to target people with specific skills and job levels and it also helps find solid candidates who may otherwise not be on the radar.

A study done by a Cornell University professor found people are less likely to lie about work experience on their LinkedIn profile.

First impression is a lasting impression and you only have about 5.7 seconds to do just that.
So, make sure your job title is on point. That will get a great deal attention and then make sure you use a professional profile photo.

That works well on Facebook and LinkedIn.

On twitter just a few other things to tweak. Make sure you have a nice, professional profile picture. Follow recruiters like @smheadhunter or @electra for zappos.com. Also use keywords in your biography that relate to the career. You will also want to promote yourself in your twitter background.

jobzey.com is a great website that will show you how to bring the social media world into your job hunt.

E-mail spowell@wfaa.com
 

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