Digital magazine subscriptions allow readers to carry their favorite magazines on their tablets or laptops.
Most magazines have a digital element with free apps in the iTunes and Google Marketplace. While the apps are free, the magazine subscriptions are usually at a cost. The subscriptions are many times included in the cost of a print subscription. Some publications will charge subscribers an additional $5 to include the digital version. Each magazine is different when it comes to subscription services.
The digital version of magazines does come with some pluses. The tablet or laptop can store different magazines. The issues not being read can be stored in the cloud to free up space on a your device. Numerous issues of a magazine can be stored on a tablet as well.
The digital version also allows for more interactive reading for subscribers. Many magazine apps enhance the articles with infographics, videos, blogs, a bigger picture and a click of a button filled with additional information. Readers also have the ability to read the magazine over and over or quickly share an article through email or social media.
Many readers still love the feel of paper according to one study. Print subscribers enjoy the feel of paper, earmarking a page, flipping from page to page and the formatting of a favorite magazine. The magazine belongs to the reader forever and can become a collector's item. According to one study, print magazines are still preferred over digital in the fashion world.
There is room for both versions, each reader has to decide what works best.