Check out Taylor Swift's custom 'Bad Blood' emoji

We already knew the Bad Blood video Taylor Swift is premiering at tonight's Billboard Music Awards has Selena Gomez, Lena Dunham, Kendrick Lamar and all sorts of other stars in it. Turns out Bad Blood has its own customized emoji, too.

Twitter users who include the hashtag #BadBloodMusicVideo inside their Tweets will see the customized emoji — a bandage with a bullet hole through it — automatically appear on their mobile devices.

The image is a reference to a lyric in Swift's song — "Band-Aids don't fix bullet holes" — that also is used as a slogan on the Sin City-inspired movie-poster images the singer has tweeted to tease the video over the last several days.

Read more from USA TODAY'S Entertain This!


To find out more about Facebook commenting please read the
Conversation Guidelines and FAQs

Leave a Comment