DALLAS - You know those clever people who twist balloons into crazy shapes? They have joined forces and over the next five days, balloon artists from 47 different countries, including Russia, Taiwan, United Arab Emirates, Israel, Venezuela, Hong Kong and Mexico will be attending the World Balloon Convention at the Sheraton Hotel in downtown Dallas.
Fort Worth resident Brandon Nowell said he's attending to learn innovative new ways to create artwork for his family business. He's also attending sessions aimed at improving profit margins.
The 18 year old said despite the casualness of balloon art, it can be very lucrative and has allowed him to pay his way through college.
"Classes I will be attending will show how to help market your business and give you the most profit you can get out of it," he said.
Participants are also competing for world bragging rights. Awards and cash will be given to the best balloon art.
The World Balloon Convention 2012 opens for public viewing Sunday morning. Admission is free for children under 12. Tickets are $5.