Instant Live 8: Michael Jackson themed dance exercise raises money

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by WYATT GOOLSBY

WFAA

Posted on August 9, 2012 at 4:39 PM

Updated Saturday, Oct 19 at 3:48 PM

DALLAS - Two North Texas charities will soon reap the benefits of a Michael Jackson themed exercise party. On Thursday, more than a thousand employees from Cengage Learning got down for their annual charity challenge. This year, the company held their “Rise and Shine” event at the Sculpture Park at Dallas’ Hilton Anatole.

Cengage employees along with representatives from Promise House Inc. and Teach For America got down to the hit songs “Billie Jean” and “Wanna be Startin’ Something”. Individual pledges, along with a company donation, will go to help both charities. Employees from Cengage are in Dallas as part of the company's national sales meeting, but this is the fourth year they’ve added a charity challenge to the schedule.

“They spend all day in meeting rooms, learning about how to sell to their customers, and so this is a good way to get their blood rushing and give them a spirit of giving back,” David Gillespie, Vice President of Strategy, Learning and Development for Cengage Learning, explained.

"It's easy to get out of touch when you are in corporate America,” Harriet Boorhem, the President of Promise House, told News 8. “You always have to be focused on profit and the bottom line, and it is really good for [Cengage Learning] to know what's going on in other parts of the community that need their help."

Employees will formally tally the donations and present a check at a luncheon Friday.

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