About Family First

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by WFAA

wfaa.com

Posted on January 4, 2010 at 5:11 PM

Updated Thursday, Feb 20 at 11:24 AM

     This year, WFAA-TV's Family First program embarks on its 21st year of providing community-focused broadcast content and event-based information to help North Texas families live stronger, safer, healthier and hopefully more fulfilling lives. The program, managed by WFAA's Community Marketing team, represents a continued relationship between WFAA's dedicated viewers, Family First sponsors and the north Texas civic, bussiness, non-profit and municipal sectors.

     Each year, Family First delivers four different north Texas-based "Day in the Community" events, a Family First Day at the Dallas Zoo and sponsor-highlighted televised vignettes (airing throughout the year) featuring various WFAA on-air personalities while sharing topics relevant to today's families. Plus, Family First produces bi-monthly segments in association with WFAA's "Good Morning Texas" show, which cover a number of subjects integral to enhancing the quality of family and community life throughout our viewing area. WFAA viewers also stay abreast of Family First activities, events and helpful tips by visiting www.wfaa.com/familyfirst.

    Whether the topic is healthy living, safety, parenting, nutrition, career planning, community development, education, fitness, family fun or other relevant topics each Family First "Day in the Community" event typically attracts 1,800 - 3,000 attendees to the mostly FREE events, functions or special exhibits. These events also have the full support of the station's news team and on-air personalities. WFAA's popular on-air personalities have served as keynote speakers, provided coverage of Family First activities or appeared in WFAA Family First booth areas to sign autographs, meet viewers and greet event attendees.

     In 2010, Family First's community-based "Day in the Community" events reached more than 16,000 North Texans, and in 2012, more than 19,000. Over the years, viewer and community input and suggestions have created opportunities for better and more positive outcomes for area families and communities. To plan a Day in the Community event, the WFAA Family First team pulls together city, business and community leaders (including, but not limited to, school district officials, chambers of commerce, non-profit groups, top city officials and community associations) to develop community days packed with a variety of activities such as demonstrations, community expos, festivals, luncheons, parades, pep rallies, workshops, town hall meetings, concerts and more. The station hopes its long-term support of these collective efforts will continue to assist civic and community organizations with building or extending their positive impact for area families now and in the future. 

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