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Chrysler gears up for a full makeover
MARK ROGERS/Special to DMN
Chrysler leaders vow that the company nameplate will once again stand for quality.A five-year, $23 billion plan to save the ailing company calls for overhauling or replacing all Chrysler, Dodge and Jeep models by 2014. Chrysler desperately needs new cars to strengthen its sagging sales, analysts say. Its sales are down 40 percent this year in an overall market that has dropped about 27 percent.
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