Frisco -- Cowboys quarterback Dak Prescott is teaming up with Tostitos to help raise money this holiday season for the Salvation Army.

Prescott appeared outside the Ford center Tuesday to ring a giant bell, signifying the beginning of a holiday promotion asking fans to 'chip in' this holiday season.

Tostitos will make a donation for every bag of its new Yellow Corn Bite Size tortilla chips purchased from now until the end of the year, up to $500,000, to local Salvation Army chapters.

Dallas Cowboys quarterback Dak Prescott helps Tostitos kick off its partnership with the Salvation Army on Tuesday, Nov. 14, 2017 at Tostitos Plaza at The Star in Frisco, Texas, home to the Dallas Cowboys world headquarters.

Prescott, taking a quick break from preparing for the Cowboys NFC East showdown against the Eagles Sunday, said he has to focus on what he's doing at a given moment to balance work and his endorsement opportunities.

"I have such a great platform to reach so many people throughout this country and it's important for me to use it," Prescott said at the kickoff event.