Dallas Cowboys rookie Taco Charlton has landed what could be the biggest no-brainer endorsement deal in the NFL.
The defensive end is now official business partners with Taco Bueno, a fast food chain that serves Mexican food at dozens of North Texas locations.
"I actually fell asleep towards the back end of the first round of the draft," Taco Bueno CEO Mike Roper told ESPN. "But when I woke up in the morning, my phone lit up with the news that the Cowboys had drafted a Taco. We had to do something."
Taco Bueno tweeted a welcome message to Charlton Tuesday.
Taco was asked several times about his nickname -- one given without any apparent reason by his grandmother when he was born -- after he was picked No. 28 overall in April’s NFL Draft.
“I think if you’ve got a taco, you can’t go wrong,” Charlton said during his introductory press conference at The Star in Frisco.
The Cowboys pounced on the nickname on social media, photographing Charlton with a plate of tacos during his tour of team facilities.