FORT WORTH – From "Texas hammers" to "bulldogs," there is no shortage of menacing lawyer nicknames in the Lone Star State.
But none can compare to the "Texas Law Hawk" Bryan Wilson, who has taken the hyperbole-filled world of attorney advertising to a new, eagle-screaming, wheelie-popping height.
The world has taken notice. Wilson's latest ad on YouTube has more than 220,000 views Wednesday evening after it was published just a day earlier. Click here to watch the ad on mobile.
As you may have surmised from his commercials, the 29 year old and everyone else in the ads are not Shakespearean stage actors.
"All of the other people in there are just friends — not paid actors or anything," he said.
But Wilson's act isn't just for laughs. He is a real criminal trial lawyer, born and raised in Fort Worth. He got his law degree at Texas Tech.
"I actually got the nickname in school," he said. "I don't know what judges think of it [...] my competition says, 'Oh, that's a terrible idea. Why would you do that, and ruin your career?"'
Despite the YouTube shenanigans, Wilson says he is all business when it comes to clients and the courtroom. He has even picked up new business as a result of the latest ad.
He published an earlier commercial on YouTube in May, and it has about 50,000 views. It was a minor hit, but Wilson had struck a chord. Mobile users, click here to watch that ad.
"I thought if we came out with another one, it might catch on," he told us.
So he upped the ante — right from the wheelie-and-American-flag-draped start of his next commercial. His topic moved from protecting fictional clients from an illegal search to informing them of their rights if they are pulled over for suspicion of driving while intoxicated.
It appears the second time was the charm. With his video quickly catching momentum on social media, he has interviews lined up with national outlets Wednesday, as well as WFAA. He told us he fielded "hundreds" of calls and voicemails on Tuesday and Wednesday.
"The best was a call from a detective in Kentucky," Wilson said. "His message says: 'Brian, I just wanna tell you, you make bad-ass commercials."'