SOUTHLAKE -- Once a rural highway overrun with traffic from nearby cities, Texas 114 has undergone a transformation in recent years.

The road is now a spacious, well-lit freeway — and businesses have responded with a new wave of hotels, restaurants and corporate campuses.

Several hundred million dollars’ worth of commercial developments are either underway or scheduled to begin soon along Texas 114 in Southlake, Westlake, Trophy Club and Roanoke. The area straddling the Tarrant County-Denton County border has become a magnet for financial services, insurance, hospitality and many other industries.

Among the recent arrivals is the new Cambria boutique hotel, which opened in December at Texas 114 and Kimball Avenue in Southlake. On a typical day, guests can be seen munching on shrimp “lollipop” appetizers and sipping craft beer at the hotel’s Social Circles lobby bistro.

In the four-story Kimball Park office complex next door, several hundred employees of businesses including Keller Williams and Liberty Mutual are preparing to move into their new digs, scheduled to open at the end of May.

A few miles down the road in Westlake, construction workers are clearing land to make way for a massive $100 million Charles Schwab Corp. campus. The new facility for the brokerage and banking firm is expected to employ 1,200 people. Next door, developers will add restaurants, a 200-room hotel, about 275 residences and a million square feet of office and retail space.

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