The Fort Worth Zoo on Monday will announce the public phase of a $100-million capital campaign aimed at improving the zoo’s facilities.
“A Wilder Vision,” as the zoo has dubbed the campaign, includes renovations to habitats, exhibits, restrooms and entertainment spaces, according to a release Sunday.
Ramona and Lee Bass, longtime benefactors of the Fort Worth Zoo, launched the project with a $30 million contribution in 2014, according to the Star-Telegram. Ramona Bass has quietly raised a total of $90 million since.
Now, the zoo is turning to the public for the final $10 million. The Basses say it’s a new approach.
“We’re changing now because we think the people of Fort Worth want to be involved in making the zoo better. It’s their zoo, and they love the zoo,” Ramona Bass told the Star-Telegram. “A million people come every year … and I hope they want to be part of something wonderful.”
The public phase will span several years and offer several donation opportunities, the Star-Telegram writes. Online donations, zoo events and participating in fundraising efforts at local businesses will be part of the campaign, zoo officials say.
Development plans are expected to be revealed at a media event at the zoo is scheduled for Monday morning.