Man beaten to death in Greenville Ave. parking lot


by By JON NIELSEN / The Dallas Morning News

Posted on August 15, 2009 at 4:50 PM

Updated Friday, Oct 16 at 2:04 PM


Jonathan Betz reports

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DALLAS - Authorities said a group of men beat a 23-year-old Irving man and then ran a car over his body, leaving him for dead in a Greenville Avenue nightclub parking lot early Sunday.

Witnesses told Dallas police that Marlon Alfaro began arguing with other men while at the Sekret Lounge in the 1500 block of Greenville Avenue. Police were told the confrontation was then taken to the parking lot, which is where authorities said Alfaro and a friend were beaten by between four and 10 other men at about 1:30 a.m. After the beating, the assailants got into a dark-colored sedan, ran over Alfaro and drove off.

Alfaro was taken to Baylor University Medical Center at Dallas, where he died. The second victim was treated for non-life threatening injuries and released.

The Texas Alcoholic Beverage Commission issued a permit for the club last June, according to the TABC Web site. But in November, the company was issued a warning for allowing consumption during prohibited hours. The TABC fined the business $1,500.

Detectives spent Sunday interviewing witnesses and trying to identify others who may have seen Sunday morning's fight.

Alfaro's family, when reached at their home Sunday, declined to comment.

Dallas police Deputy Chief Vince Golbeck, commander of the central patrol division, said a handful of clubs in the Lower Greenville area attract clientele with gang affiliations. Police are unsure whether Alfaro's death was gang-related

"Any time you have a tragedy like this, the club owner needs to understand there are consequences," Golbeck said. "And the club owner and property owner need to take more responsibility on who they serve."

The club owner, listed as Brooklyn A&F on the alcohol permit, couldn't be reached for comment Sunday.

Golbeck said total crime in Lower Greenville was down more than 20 percent in 2008 versus 2007. But he said police are working with property owners, club managers and city officials to crack down on businesses operating illegally.

Golbeck said some establishments don't have bar and dance hall designations registered with the city.

"It's all a public safety issue but also a zoning issue," he said. "If it was zoned properly, we wouldn't be having these issues."

When news of the killing reached resident Avi Adelman, he said he was appalled but not surprised. Adelman, a Lower Greenville neighborhood activist, has seen petty crime increasing in the area and said he knew it was only a matter of time before a nightclub homicide occurred.

"I've compared it to a pipe cracking," he said. "All of these little cracks, then today this one. This is a big chunk of this pipe that blew out. It's going to have to burst."

Adelman said he's lived in the area for nearly 21 years and has spent the last decade monitoring the neighborhood crime statistics.

He said residents and business owners will have to be more vocal with police officials and City Council members to keep their neighborhood more peaceful.

"Hopefully, this is a wakeup call," he said.